A pixel is a small amount of code on a web page or in an email notification. As many services do, we use pixels to learn whether you’ve interacted with certain web or email content. This helps us measure and improve our services and personalize your experience.
We may use any of the following categories of cookies on the Websites/applications as detailed below. Each cookie falls within one of the four following categories:
- Online analytics purposes We may use web analytics services on AVAS, such as those of Google Analytics. These services help us analyse how users use the services, including by noting the third-party website/applications from which you arrive. The information collected by the technology will be disclosed to or collected directly by such service providers, who use the information to evaluate your use of the services. We also use Google Analytics for certain purposes related to online marketing, as described in the following sections.
- Advertising and other targeting purposes Cookies help us serve relevant ads to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you. We work with website/applications analytics and advertising partners, including but not limited to Google, Facebook, Linked-in, Twitter, Google Double Click, InMobi, AdSense, SenseDigital, Lead Bolt, Paisa Bazaar, Magic Bricks, Prop Tiger etc., to deliver AVAS advertisements on third party publisher websites/applications – these partners may set cookies on your devices’ web browser. Cookies allow our partners to recognize your computer so that the ad server can show you AVAS advertisements elsewhere on the Internet, and so that our analytics software can measure your engagement and interactions while using AVAS services. In this way, ad servers may compile anonymous, de-identified information about where you, or others who are using your computer, saw our advertisements, whether or not you interacted with our advertisements, and actions performed on subsequent visits to AVAS websites/applications and applications. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you, and it allows AVAS to optimize the performance of our advertising campaigns and the usability of our website/applications. In other words, we use analytics data in concern with data about our online ads that have been shown using the solutions such as Google, Facebook, Linked-in, Twitter, Google Double Click, InMobi, AdSense, SenseDigital, Lead Bolt, Paisa Bazaar, Magic Bricks, Prop Tiger etc., for Advertisers, or other online advertising networks. By doing so, we can understand how anonymous users interacted with our /applications after seeing our ads.
- Facebook: https://www.facebook.com/policy.php
- AdSense: https://policies.google.com/technologies/ads
- Google Analytics:http://www.google.com/analytics/learn/privacy.html
- Google Tag Manager:https://www.google.com/analytics/tag-manager/faq/
- Google+: https://www.google.com/policies/privacy/
- Twitter: https://twitter.com/en/privacy
- Google Double click:https://support.google.com/dfp_premium/answer/2839090?hl=en
e. Your choices
Most browsers allow you to control cookies through their settings preferences. However, if you choose to turn off these cookies you will still see advertising on the internet but it may not be tailored to your interests. It does not mean that you won’t be served any advertisements whilst you are online. Whilst we have mentioned most of the third parties involved in using targeting or advertising cookies in the preceding section (refer section D), the list is not exhaustive and is subject to change. Therefore, even if you choose to turn off all the third party cookies listed in section (refer section D), you may still receive some tailored advertisements and recommendations.
There are a number of ways you can manage what cookies are set on your devices. Essential cookies, however, cannot be disabled. If you do not allow certain cookies to be installed, the website/application may not be accessible to you and/or the performance, features, or services may be compromised.
You can also manage this type of cookie in the privacy settings on the web browser you are using. Please note that if you use your browser settings to block all cookies you may not be able to access parts of our or others’ websites. Please see below for more information.
Changing your Cookie Settings: The browser settings for changing your cookies settings are usually found in the ‘options’ or ‘preferences’ menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise you should use the ‘Help’ option in your internet browser for more details.
More information: To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org. You can learn more about opting out of receiving interest-based ads from other companies at optout.aboutads.info and www.networkadvertising.org/choices. In addition, certain third party advertising networks, like Facebook (pixels) and Google, permit users to opt out of or customize preferences associated with your internet browsing. To learn more about this feature from Google, click here. For further information about the Facebook Pixel, click here.